Awareness, educational campaigns

Woodvetia to szeroko zakrojona kampania marketingowa promująca szwajcarskie drewno poprzez działania takie jak przygotowanie realistycznych, drewnianych figur przedstawiających znanych Szwajcarów, spoty telewizyjne, billboardy, filmy dokumentalne, informacje prasowe i wydarzenia organizowane w całej Szwajcarii. Kampania realizuje następujące cele:

• zwrócenie uwagi na znaczenie i wartość gospodarczą, środowiskową i społeczną zrównoważonego leśnictwa w Szwajcarii;
• zapoznanie mieszkańców z różnorodnością branż i produktów drzewnych;
• wzmacnianie popytu na szwajcarskie drewno i produkty z drewna;
• budowanie pozytywnego wizerunku szwajcarskiego leśnictwa;
• podnoszenie świadomości na temat znaczenia zrównoważonej gospodarki leśnej i związanych z nią działań w obszarze hodowli w lasach szwajcarskich;
• przybliżenie różnych korzyści dla społeczeństwa związanych z usługami ekosystemowymi świadczonymi przez lasy (np. łagodzenie zmian klimatu, redukcja emisji CO₂, zaopatrzenie w wodę pitną, ochrona przed zagrożeniami naturalnymi).

Wszystko to w dłuższej perspektywie przyczynić się ma do wiekszej mobilizacji drewna i wzmacniania drzewnego łańcucha wartości.

Маркетингова кампанія, спрямована на просування попиту на швейцарську деревину через цільові рекламні заходи (реалістичні дерев’яні фігурки відомих швейцарців, телевізійні ролики, рекламні щити, документальний фільм, прес-релізи та події по всій Швейцарії).

Кампанія переслідує такі цілі:

• привернення уваги до важливості й економічної, екологічної та соціальної цінності сталого ведення лісового господарства у Швейцарії;
• знайомство населення з різноманітністю лісових галузей, продукції та послуг; підвищення попиту на швейцарську деревину та вироби з неї;
• краще враження від різноманітних послуг, які надає громадськості лісове господарство Швейцарії;
• підвищення обізнаності щодо важливості сталого ведення лісового господарства та відповідних лісокультурних заходів у швейцарських лісах;
• унаочнення різних переваг для суспільства (наприклад, пом’якшення наслідків зміни клімату, зменшення викидів CO2, забезпечення питною водою, захист від природних ризиків).

Усе це сприятиме покращенню використання деревини і відповідного ланцюга створення цінності в довгостроковій перспективі.

'Juntos por los Bosques' (Together for the Forests) is a non-profit platform formed by more than 100 Spanish forestry entities have come together to develop a vision of what their forests mean, of the wealth that in many ways they can contribute to society and to define proposals for primary action to be sent to all political formations with parliamentary representation and to the Government, among others. Since its creation in 2016 'Juntos por los Bosques', with the impulse of COIM (Colegio Oficial de Ingenieros de Montes, Official Professional Association of Forestry Engineers) has met with political representatives of the Government and political parties.

'Juntos por los Bosques' aims to strengthen the social architecture of the sector to unite its voice towards the public authorities and society as a whole. The long-term nature of forest management makes it easier to identify common objectives, including raising the level of social debate and building broad consensus and complicity. For the first time it has been possible to bring together practically the whole of the country's forestry civil society, from private and municipal property, which accounts for 95% of the forest territory, to service companies, wood, paper, cork, resin, biomass and other forest products industries, certification, professional organizations, academia, cultural entities, research and forestry training centres, among others.

Some of the achievements are the broad consensus in the rapid constitution of the National Forestry Council or the Proposition Not of Law on a Forestry Fund financed by a tax on hydrocarbons and water consumption, approved in March 2017 in the Congress of Deputies without any vote against, are, although modest, important achievements obtained by our collective commitment. Work continues to achieve a green taxation that recognizes the peculiarities of the forestry sector such as the long term, high risks and environmental services and identifying it as a key tool for the revitalization of less favoured rural areas, and the recent inclusion of forest management in the Law on Climate Change and Energy Transition.

Promotivna kampanja "Drvo je prvo" pokrenuta je od strane Hrvatske gospodarske komore, u suradnji s Ministarstvom poljoprivrede, Uprave za šumarstvo, lov i drvo-prerađivačku industriju i Hrvatskim šumama d.o.o. Kampanja je pokrenuta 2007. s ciljem podizanja razine svijesti o drvu kao obnovljivom materijalu, promocije i povećanja uporabe drva kao i povećanja konkurentnosti drvo-prerađivačke industrije u Hrvatskoj. Aktivnosti su uključivale promociju na sajmovima i objavu poziva dizajnerima i arhitektima za prijavu nacrta drvenih prozvoda (namještaj i druga oprema). 

Kampanja je ostvarila dobre rezultate i pozitivne pomake prema svakodnevnoj upotrebi drva kroz press konferencije, kreiranje baze podataka drvoprerađivača (namještaj, drvna biomasa, drvo za izgradnju, ostalo), katalog drvo-prerađivačkih tvrtki i njihovih proizvoda, priručnik o društveno odgovornoj javnoj nabavi (naglasak na drvene proizvode, zelenu javnu nabavu, certificiranje drvenih proizvoda), priručnik o javnoj nabavi drvenih proizvoda, priručnik o peletima.

The wood construction map makes it quick and easy to find noteworthy and award-winning wood buildings in Styria. The timber construction reference book offers a source of information for planners, builders and all others interested in timber construction. The buildings listed are selected from the participants of the Styrian Timber Construction Award and can be filtered according to different categories. This gives visitors an overview of some of the most beautiful timber buildings in the country.

Mit der Holzbaulandkarte lassen sich sehenswerte und prämierte Holzbauten der Steiermark schnell und einfach finden. Das Holzbaunachschlagewerk bietet eine Informationsquelle für Planende, Bauherren und alle weiteren Holzbauinteressierten. Die verzeichneten Gebäude sind aus den Teilnehmern des steirischen Holzbaupreises ausgewählt und können nach unterschiedlichen Kategorien gefiltert werden. Dadurch erhalten die Besucher einen Überblick über einige der schönsten Holzbauten des Landes.

Forest Finland - participating in combating climate change

Forest Finland is the joint communication project of the Finnish forest sector, launched in May 2020. The campaign will awaken and raise peoples’ interest and encourage discussion about the forests’ role in everything in Finland. Forest Finland talks about the sustainability of the use of the northern forests and about the solutions the sustainable use of them offers. The forest will be seen on TV and heard on the radio, in outdoor advertising and in social media. Forest Finland aims to surprise, awaken interest in the forest and encourage us to discuss sustainable use of the forest. Forest Finland updates our perception of modern forestry. It presents products one could not imagine being made using wood.

The concept is based on the observation that almost everything Finns do is always accompanied by a forest. At christenings, student parties, graduations, weddings and funerals; or on holidays, events and on spare time, forest is always there - at least in the pictures. In fact, we don’t even realize that almost all of our photographs, and with it our memories, always have - at least in the background - a forest. Finns have a special relationship with the forest because it is involved in everything.Everyone can participate. One can share the information in your own organization or on social media, e.g. by sharing pictures you have taken of the forest or by highlighting solutions that the forest produces for all of us.

Choose Forest is a member organization which main purpose is to ensure that forest-based industry and society has sufficient, correct, and high-quality competence, for value creation and sustainable resource management.

Choose Forest will achieve this by: Ensure forestry education in Norway at all levels that are important to the industry. Work actively with reputation building of forestry towards relevant recruitment arenas for forest education, and towards the advisory apparatus in the educational system. Be a liaison between the industry, institutions, administration, students and universities. A co-operation forum between the educational institutions and industry, industry and administration related to forests and outfields. Ensure the quality of studies / education at all relevant educational institutions, by providing input based on society and industry needs.

Choose Forest is financed by members of the industry, the Ministry of Agriculture and Food, Skogbrukets Landsforening and NHO Mat og Drikke, as well as funds from forestry's various project funds.

Never has the world had greater need for sustainable solutions. Think wood is an industry initiative from several companies and organizations within the Norwegian forest and wood industry. Together, we want to show how forests and trees can contribute in the fight against climate changes. Since its inception in 2019, the project has developed a number of articles and films, which easily and engagingly show what kind of products can be made of wood. Everything that is currently made of oil can in principle also be made of wood – and that with far lower emissions. The overall goal of the initiative is to show people why forests and wood are an important part of the climate solution. If we are going to achieve the UN’s sustainable climate goals, consumers, businesses, and politicians must actively choose renewable resources, such as wood, over non-renewable resources like petroleum and coal. Wood is the future. Not only as a resource, but as a green job creator all over Norway.

Eine Installation aus vier Holztoren macht die Transformation vom Baum zum Haus sinnlich erlebbar. Sie erzählt dabei vom Beitrag des modernen Holzbaus zu klima- und ressourcenschonenden Städten der Zukunft.
Im Wald wächst der Baum – aus dem Baum wird Holz – aus dem Holz entsteht das Haus. Mit einfachen piktogrammatischen Zeichen in vierzig Stufen, Scheibe für Scheibe aus großen Holzblöcken herausgeschnitten, vermittelt die „woodpassage“ die Umformung vom Baum zum Haus. Beim Durchschreiten der Torbögen mit ihrer imposanten Größe von jeweils 4,3 mal 4,3 Metern wird die besondere Materialität von Holz erlebbar. Zugleich ist die begehbare Installation spielerisches Sprachrohr für die ökologischen Vorzüge von Bauen mit Holz.
13 Kubikmeter Holz sind in der Installation verbaut. Diese Menge wächst in Österreichs Wäldern in 13 Sekunden nach. 13 Tonnen CO2 sind im Holz der vier Tore auf Dauer gebunden. Das entspricht dem Schadstoffausstoß eines PKW in 8 Jahren. 
Holz wächst laufend im Wald nach und ist verfügbar. 30 Mio. Kubikmeter Holz entstehen pro Jahr in Österreichs Wäldern, davon werden nur rund 26 Mio. Kubikmeter geerntet. Der Rest verbleibt im Wald und vergrößert stetig den Holzvorrat.
40 Prozent aller verbrauchten Ressourcen fließen in den Bausektor, global gesehen ist dieser auch für 40 Prozent aller Treibhausgasemissionen verantwortlich. Holz ersetzt Baustoffe aus endlichen Ressourcen. Häuser aus Holz binden langfristig CO2 und entlasten so das Klima. Durch die verstärkte Verwendung von Holz im Bauwesen entsteht in unseren Städten ein zweiter Wald.