Campaign

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Felmeddelande

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Engelska
Innovasion
Yes
E-postadress för ägaren eller författaren
Voting
0%
Kort beskrivning
Marketing campaign, demand promotion for Swiss Wood through targeted advertising measures (lifelike wooden figures of famous Swiss people, TV-Spots, billboards, documentary film, press releases and events throughout Switzerland).
Digital lösning
Yes
Sammandrag

Marketing campaign, demand promotion for Swiss Wood through targeted advertising measures (lifelike wooden figures of famous Swiss people, TV-Spots, billboards, documentary film, press releases and events throughout Switzerland). Point out the importance and the economic, ecological and social value of sustainable Swiss forest management. Presenting the diversity of forest-based industries, products and other services for society to the population. Demand enhancement for Swiss Wood and Swiss Wood products. Better impression of the different services provided by the Swiss forest management to the public. Raise awareness for the importance of a sustainable forest management and eligible silvicultural measures in Swiss forests. Making visible the different benefits for society (ex. climate change, CO2-mitigation, provision of drinkable water, protection against natural risks). Addressing the broad population and point out their importance in the context of the Swiss Wood mobilization with the link to the benefits of a sustainable forest management is an important issue to improve the wood mobilization in long-term and foresting the wood value-chain.

Ägare eller författarorganisation
Federal for the Environment (FOEN)
Namn på ägaren eller författaren
Claire-Lise Suter
Rapportör
BFH Berne University of Applied Sciences
Namn på rapportören
Moritz Dreher
E-post till rapportören
Projektreferens
Woodvetia compaign
Huvudbild
Logo, huvudorganisation
Ytterligare bild 1
BP - Rosewood - V1
NO
Upphovsland
Schweiz
Titel (nationellt namn)
WOODVETIA | Kampagne für Schweizer Holz
Potential
Projekt som detta factsheet skapats inom
Rosewood Video
Watch video
Woodvetia – Aktion für mehr Schweizer Holz (German)
Har video
yes