7. Budowanie publicznej świadomości, akceptacji społecznej i politycznego wsparcia dla leśnictwa

Woodvetia to szeroko zakrojona kampania marketingowa promująca szwajcarskie drewno poprzez działania takie jak przygotowanie realistycznych, drewnianych figur przedstawiających znanych Szwajcarów, spoty telewizyjne, billboardy, filmy dokumentalne, informacje prasowe i wydarzenia organizowane w całej Szwajcarii. Kampania realizuje następujące cele:

• zwrócenie uwagi na znaczenie i wartość gospodarczą, środowiskową i społeczną zrównoważonego leśnictwa w Szwajcarii;
• zapoznanie mieszkańców z różnorodnością branż i produktów drzewnych;
• wzmacnianie popytu na szwajcarskie drewno i produkty z drewna;
• budowanie pozytywnego wizerunku szwajcarskiego leśnictwa;
• podnoszenie świadomości na temat znaczenia zrównoważonej gospodarki leśnej i związanych z nią działań w obszarze hodowli w lasach szwajcarskich;
• przybliżenie różnych korzyści dla społeczeństwa związanych z usługami ekosystemowymi świadczonymi przez lasy (np. łagodzenie zmian klimatu, redukcja emisji CO₂, zaopatrzenie w wodę pitną, ochrona przed zagrożeniami naturalnymi).

Wszystko to w dłuższej perspektywie przyczynić się ma do wiekszej mobilizacji drewna i wzmacniania drzewnego łańcucha wartości.

Маркетингова кампанія, спрямована на просування попиту на швейцарську деревину через цільові рекламні заходи (реалістичні дерев’яні фігурки відомих швейцарців, телевізійні ролики, рекламні щити, документальний фільм, прес-релізи та події по всій Швейцарії).

Кампанія переслідує такі цілі:

• привернення уваги до важливості й економічної, екологічної та соціальної цінності сталого ведення лісового господарства у Швейцарії;
• знайомство населення з різноманітністю лісових галузей, продукції та послуг; підвищення попиту на швейцарську деревину та вироби з неї;
• краще враження від різноманітних послуг, які надає громадськості лісове господарство Швейцарії;
• підвищення обізнаності щодо важливості сталого ведення лісового господарства та відповідних лісокультурних заходів у швейцарських лісах;
• унаочнення різних переваг для суспільства (наприклад, пом’якшення наслідків зміни клімату, зменшення викидів CO2, забезпечення питною водою, захист від природних ризиків).

Усе це сприятиме покращенню використання деревини і відповідного ланцюга створення цінності в довгостроковій перспективі.

The Florestas.pt platform aims to establish itself as a knowledge centre on Portuguese forest ecosystems and related subjects. Bringing together official information and technical-scientific knowledge about the forest sector, the platform is based on an innovative and transversal digital approach that integrates the different dimensions and challenges faced by Portuguese forests (production, conservation and recreation forest areas) and their species.

Like the forest itself, the Florestas.pt platform is in permanent evolution. More than a static portrait of the Portuguese forestry and agroforestry areas, it is a starting point for the systematisation of knowledge and reflection on transversal and current issues in the forest sector. In this sense, it is constantly updated and receptive to contributions. This is  a way of extending and sharing data, relevant information and different perspectives on Portuguese forest ecosystems and related themes.

The information available on Florestas.pt is based on official sources available on each topic (duly referenced), and is not responsible for the content and possible gaps in the basic information or for the existence of contradictory data. Each topic is based on an effort to identify, contextualise and interpret relevant and credible sources. Whenever possible, reference information at national, European and world level is presented. The final contents are then shared with the general public.

The aim of the Florestas.pt platform is to look at the past, present and future. From the past, the aspiration is to contribute to the preservation of the historical memory of the forestry sector and its most emblematic figures. In the present, the sharing of accurate and accessible information so that the value and importance of the national forestry and agroforestry ecosystems reach a wider audience. For the future, the conviction that it is necessary to know the forest in order to better care for it and respond to the challenges it faces.

The mission of Florestas.pt is to collect, systematise and disseminate comprehensive information and knowledge about the Portuguese forests and agroforestry areas, making their relevance, challenges and opportunities known in a clear and accessible way.

Its vision is to be a source of reliable and contextualized information that shares state-of-the-art knowledge on forest ecosystems, helps to clarify essential issues and challenges society - all of us - to get to know, value and care for Portuguese forests.

A plataforma Florestas.pt pretende afirmar-se como um centro de conhecimento sobre os ecossistemas florestais portugueses e temas relacionados. Agregando informação oficial e conhecimento técnico-científico sobre o sector, a plataforma parte de uma abordagem digital inovadora e transversal, que integra as diferentes dimensões e desafios colocados aos espaços florestais portugueses (de produção, conservação e lazer) e às suas espécies.

À semelhança com a floresta, a plataforma Florestas.pt encontra-se em permanente evolução. Mais do que um retrato estático das áreas florestais e agroflorestais portuguesas, é ponto de partida para uma sistematização de conhecimento e uma reflexão sobre temas transversais e atuais do sector. Nesse sentido, está em permanente atualização e recetiva a contributos. Esta é uma forma de ampliar e partilhar dados, informação pertinente e diferentes perspetivas sobre os ecossistemas florestais portugueses e temas relacionados.

A informação disponível em Florestas.pt baseia-se em fontes oficiais disponíveis sobre cada tema (devidamente referenciadas), não sendo responsável pelo conteúdo e eventuais lacunas existentes na informação de base ou pela existência de dados contraditórios. Cada tema tem por base um esforço de identificação, contextualização e interpretação de fontes relevantes e credíveis. Sempre que possível, apresenta-se informação de referência de nível nacional, europeu e mundial. Os conteúdos finais são depois partilhados com o público em geral.

A plataforma Florestas.pt ambiciona um olhar sobre o passado, presente e futuro. Do passado, a aspiração de contribuir para a preservação da memória histórica do sector florestal e das suas figuras mais emblemáticas. No presente, a partilha de informação rigorosa e acessível para que o valor e importância dos ecossistemas florestais e agroflorestais nacionais cheguem a um público mais alargado. Para o futuro, a convicção de que é preciso conhecer a floresta para melhor cuidar e responder aos desafios que se colocam.

A  missão do Florestas.pt é recolher, sistematizar e divulgar informação e conhecimento abrangente sobre os espaços florestais e agroflorestais portugueses, dando a conhecer a sua relevância, desafios e oportunidades, de uma forma clara e acessível.

A sua visão é ser uma fonte de informação fidedigna e contextualizada, que partilha conhecimento state of the art sobre os ecossistemas florestais, que contribui para clarificar temas essenciais e que desafia a sociedade – todos nós – a conhecer, valorizar e cuidar da floresta portuguesa.

'Juntos por los Bosques' (Together for the Forests) is a non-profit platform formed by more than 100 Spanish forestry entities have come together to develop a vision of what their forests mean, of the wealth that in many ways they can contribute to society and to define proposals for primary action to be sent to all political formations with parliamentary representation and to the Government, among others. Since its creation in 2016 'Juntos por los Bosques', with the impulse of COIM (Colegio Oficial de Ingenieros de Montes, Official Professional Association of Forestry Engineers) has met with political representatives of the Government and political parties.

'Juntos por los Bosques' aims to strengthen the social architecture of the sector to unite its voice towards the public authorities and society as a whole. The long-term nature of forest management makes it easier to identify common objectives, including raising the level of social debate and building broad consensus and complicity. For the first time it has been possible to bring together practically the whole of the country's forestry civil society, from private and municipal property, which accounts for 95% of the forest territory, to service companies, wood, paper, cork, resin, biomass and other forest products industries, certification, professional organizations, academia, cultural entities, research and forestry training centres, among others.

Some of the achievements are the broad consensus in the rapid constitution of the National Forestry Council or the Proposition Not of Law on a Forestry Fund financed by a tax on hydrocarbons and water consumption, approved in March 2017 in the Congress of Deputies without any vote against, are, although modest, important achievements obtained by our collective commitment. Work continues to achieve a green taxation that recognizes the peculiarities of the forestry sector such as the long term, high risks and environmental services and identifying it as a key tool for the revitalization of less favoured rural areas, and the recent inclusion of forest management in the Law on Climate Change and Energy Transition.

Promotivna kampanja "Drvo je prvo" pokrenuta je od strane Hrvatske gospodarske komore, u suradnji s Ministarstvom poljoprivrede, Uprave za šumarstvo, lov i drvo-prerađivačku industriju i Hrvatskim šumama d.o.o. Kampanja je pokrenuta 2007. s ciljem podizanja razine svijesti o drvu kao obnovljivom materijalu, promocije i povećanja uporabe drva kao i povećanja konkurentnosti drvo-prerađivačke industrije u Hrvatskoj. Aktivnosti su uključivale promociju na sajmovima i objavu poziva dizajnerima i arhitektima za prijavu nacrta drvenih prozvoda (namještaj i druga oprema). 

Kampanja je ostvarila dobre rezultate i pozitivne pomake prema svakodnevnoj upotrebi drva kroz press konferencije, kreiranje baze podataka drvoprerađivača (namještaj, drvna biomasa, drvo za izgradnju, ostalo), katalog drvo-prerađivačkih tvrtki i njihovih proizvoda, priručnik o društveno odgovornoj javnoj nabavi (naglasak na drvene proizvode, zelenu javnu nabavu, certificiranje drvenih proizvoda), priručnik o javnoj nabavi drvenih proizvoda, priručnik o peletima.

The wood construction map makes it quick and easy to find noteworthy and award-winning wood buildings in Styria. The timber construction reference book offers a source of information for planners, builders and all others interested in timber construction. The buildings listed are selected from the participants of the Styrian Timber Construction Award and can be filtered according to different categories. This gives visitors an overview of some of the most beautiful timber buildings in the country.

Mit der Holzbaulandkarte lassen sich sehenswerte und prämierte Holzbauten der Steiermark schnell und einfach finden. Das Holzbaunachschlagewerk bietet eine Informationsquelle für Planende, Bauherren und alle weiteren Holzbauinteressierten. Die verzeichneten Gebäude sind aus den Teilnehmern des steirischen Holzbaupreises ausgewählt und können nach unterschiedlichen Kategorien gefiltert werden. Dadurch erhalten die Besucher einen Überblick über einige der schönsten Holzbauten des Landes.

Juntos por los Bosques es una plataforma sin ánimo de lucro formada por más de 100 entidades forestales españolas se han unido para elaborar una visión de lo que suponen sus bosques, de la riqueza que en muchos sentidos pueden aportar a la sociedad y para definir propuestas de actuación primordiales para ser enviadas a todas las formaciones políticas con representación parlamentaria y al Gobierno, entre otros. Desde su creación en 2016 Juntos por los Bosques, con el impulso del COIM (Colegio Oficial de Ingenieros de Montes) se ha reunido con representantes políticos del Gobierno y los partidos políticos.

Juntos por los Bosques tiene como objetivo fortalecer la arquitectura social del sector para unir su voz ante los poderes públicos y la sociedad en su conjunto. El largo plazo intrínseco a la gestión forestal facilita identificar objetivos comunes entre los que destaca elevar el nivel del debate social y construir amplios consensos y complicidades.

Por primera vez se ha conseguido aglutinar a la práctica totalidad de la sociedad civil forestal del país, desde la propiedad privada y municipal que supone el 95% del territorio forestal, pasando por las empresas de servicios, industrias de la madera, papel, corcho, resina, biomasa y demás productos forestales, de certificación, organizaciones profesionales, mundo académico, entidades culturales, centros de investigación y formación forestal entre otros.

Algunos de los logros son el amplio consenso en la rápida constitución del Consejo Forestal Nacional o la Proposición No de Ley sobre un Fondo Forestal financiado por una tasa sobre los hidrocarburos y el consumo de agua, aprobada en marzo de 2017 en el Congreso de los Diputados sin ningún voto en contra, son, aunque modestos, importantes logros conseguidos por nuestro compromiso colectivo. Se sigue trabajando para conseguir una fiscalidad verde que reconozca las peculiaridades del sector forestal como el largo plazo, los elevados riesgos y los servicios ambientales e identificándola como una herramienta clave de dinamización de los espacios rurales menos favorecidos, y la reciente inclusión de la gestión forestal en la Ley de Cambio Climático y Transición Energética.

Pilke is Metsähallitus's office building in Rovaniemi, northern Finland. Pilke House's Customer Service offers information on all services provided by Metsähallitus including trail permits and hiking advice. Visitors will also find a selection of forest-themed products at Pilke Shop, next to the customer service. Science Centre Pilke downstairs introduces northern forests and the multiple ways in which we are daily connected to forests and their produce. Science Centre Pilke tells stories about the northern forests and the many connections we have with them. The building is a wooden beam-column structure, an example of ecological wood construction and Finnis architecture.