WOODVETIA | Campaign for Swiss wood

WOODVETIA | Campaign for Swiss wood

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WOODVETIA | Kampagne für Schweizer Holz
Marketing campaign, demand promotion for Swiss Wood through targeted advertising measures (lifelike wooden figures of famous Swiss people, TV-Spots, billboards, documentary film, press releases and events throughout Switzerland).

Marketing campaign, demand promotion for Swiss Wood through targeted advertising measures (lifelike wooden figures of famous Swiss people, TV-Spots, billboards, documentary film, press releases and events throughout Switzerland). Point out the importance and the economic, ecological and social value of sustainable Swiss forest management. Presenting the diversity of forest-based industries, products and other services for society to the population. Demand enhancement for Swiss Wood and Swiss Wood products. Better impression of the different services provided by the Swiss forest management to the public. Raise awareness for the importance of a sustainable forest management and eligible silvicultural measures in Swiss forests. Making visible the different benefits for society (ex. climate change, CO2-mitigation, provision of drinkable water, protection against natural risks). Addressing the broad population and point out their importance in the context of the Swiss Wood mobilization with the link to the benefits of a sustainable forest management is an important issue to improve the wood mobilization in long-term and foresting the wood value-chain.

Domain
Forest-based bio/circular economy
Wood construction industry
Education and training
Keywords
Campaign Swiss wood; Marketing
Challenge addressed
7.- Raise public awareness, social acceptance and political support for forestry
Type of solution
Awareness, educational campaigns
Digital solution
Yes
Innovation
Yes
Country of origin
Switzerland
Scale of application
National
Start and end year
-
Contact data
Owner or author
Reporter
BFH Bern University of Applied Sciences
Moritz Dreher
References and Resources
Project under which this factsheet has been created
Rosewood 4.0